![]() And while customers can choose to buy directly from us on Mac, our iOS customers don’t have that choice. I guess that’s true enough, at least for our Mac apps. “But that’s just the way the App Store works, isn’t it? At least you do offer customers a choice to use your own store, so it’s not like they’re forced into that experience if they don’t want it.” ![]() If that download didn’t have that fixed price, all of these problems would be within our power to solve. On the App Store, you get charged for the app before you can download it.Īll of these limitations stem from a single underlying problem: they’re all due to the fixed cost of the original download of the app. On our store, we’ve always let you try our apps for free before asking you to decide whether to buy them.Since we couldn’t make a similar offer on the App Store, the best we could do was stop selling the app for a while (like we did with OmniPlan last summer) so that customers wouldn’t get stuck with the old app. On our store, we offer customers free upgrades to the next version of the app if they’ve purchased within the last 30 days.On the App Store, we had no way to discount the base price-the best we could do was charge that full price again, but offer our Pro upgrade for free. ![]() On our store, we offer an upgrade discount on the base price of the app.And three years later, we finally solved the problem of offering upgrade discounts to our App Store customers, an offer which started with OmniGraffle 6 and continued through the rest of our product line.īut even with those discounts, the experience of buying our apps on the App Store still had some limitations when compared to buying directly from our own online store: We were there with our apps on the day the store launched, so that you could make your own choice about how you wished to purchase our software. From the dawn of the App Store, it’s always been our goal to provide the best possible App Store experience that we can for our apps.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |